I've spent a decade building content for B2B SaaS companies. Zoho, Acceldata, ManageEngine, Payoneer, Pepper Content, and others. Ebooks, competitive docs, positioning guides, sales assets. The kind of content that either gets used in deals or sits in folders untouched.
I've watched enough deals to know the difference.
Most content gets created for marketing dashboards. I learned to build content for deal rooms.
Before content, I was an engineer. Published research. Built analytics models. I don't translate technical complexity into marketing language. I understand the complexity first, then build assets that respect it.
Now I work with B2B SaaS companies whose deals stall because buyers don't fully understand what they're buying. I build the assets that fix that.
If your sales team keeps explaining the same things on every call and your champions can't articulate why you're better, we should talk.
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