Your content isn't pulling its weight.

Your champion went quiet after the third call. Sales says they're "reviewing internally." You know what that means.

The demo went well. Then the thread slowed down. They asked for "something I can forward." You sent a deck. It disappeared.

The deal isn't dead. It's just not moving.

The reason is usually the same. I've watched it happen enough times to recognize the pattern.

If your sales cycle drags past 60 days and deals die after "we need internal alignment," this is built for that.

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Content assets accelerate pipeline - 90 days to better pipeline

Why most B2B content underperforms

Most companies treat content as a marketing function. Something that generates traffic, fills the blog, supports campaigns. That works for brand awareness. It doesn't work for closing deals.

Your lead magnet is lying to you

Downloads look fine. But sales doesn't want the leads. They're researchers, students, competitors scrolling on their lunch break. Not buyers who can say yes. You already know this.

Deals die at Stage 3

The champion can't explain differentiation internally. They asked for "something to forward." You sent a deck. It disappeared into a Slack thread. The deal went cold.

Sales ignores your content

That case study you published? Sales isn't sending it. The ebook looks good in a campaign report. But it doesn't answer the questions prospects actually ask. You already know why.

Pipeline Growth Better leads, faster closes

What changes

Worked with a SaaS company whose sales team was sending feature decks when asked "why you?"

We replaced it with a positioning doc that reframed the decision around business risk.

Clarification requests stopped. Deals moved.

Within 90 days of working together:

Lead magnets attract buyers

Not tire-kickers. I've seen a single repositioned asset cut unqualified leads by half while increasing sales-accepted opportunities.

Sales cycles shorten

Objections get answered before they're raised. One asset that answers "why not the competitor" changes the entire trajectory.

Champions forward your materials

Instead of asking for "another deck." This is the test. If sales isn't sending it unprompted, it's not working.

Third-party credibility

I've placed content in Business Insider, Yahoo Finance, and MSN. When buyers research you, they find your ideas endorsed by brands they already trust.

I build the assets. You plug them in.

No strategy decks. No workshops. No homework for your team. Finished. Ready to send. Sales uses it the day it's delivered.

A competitive teardown that neutralizes your biggest rival

An evaluation guide that controls how buyers compare you

A lead magnet that filters for decision-makers, not tire-kickers

One asset, 4 to 6 weeks. Some clients stop there. Some keep building. We stop when the problem is solved.

Timeline

4-6 Weeks

One asset, finished and ready to use

Investment

$3,500-$14k

Most clients start with one asset

Conversion-Focused Assets - Competitive teardowns, evaluation guides, lead magnets

Trusted by Leading B2B Brands

A decade inside enterprise SaaS, watching where deals actually die—and building content that fixes it.

I've seen what happens when a champion tries to pitch your product internally with nothing but a feature list. I've seen sales teams abandon assets because they don't match how buyers actually ask questions. I've sat close enough to the deal to know which content gets forwarded—and which gets forgotten.

That's what I build from. Not content best practices. Pattern recognition from the deal room.

This might be a fit if:

You're a B2B SaaS company with $1M+ ARR and deal sizes above $10K

Your sales cycle requires technical buy-in before money moves

Your lead magnets generate downloads but not pipeline

Your biggest bottleneck is "they don't fully get what we do"

Not a fit if you're looking for SEO traffic, brand awareness, or content volume. This is for companies that need better leads and faster closes—not more blog posts.

Every week without the right asset, another deal goes quiet.

Stop Losing Deals to Content That Doesn't Convert

Book a 30-minute call. You'll walk away with a clear diagnosis: where your content is leaking deals, which asset would fix it, and whether it makes sense to work together.

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Free diagnosis

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